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Salesforce buys Slack, we're launching Droyd!

September 1, 2020
by
Raphael Assaraf

The news came in on December 1st. Salesforce buys Slack. Crazy software deal. While this makes the headlines, we're building a tool that connects Slack and Salesforce in a new way. We had to say something.

At droyd, we're super curious about the opportunities this is going to bring to users and the market. Having worked on these quite a bit, we also know there are missing links to connect the products this deal won't be solving, now or ever. We're excited for what's to come, as this only reinforces confidence in our vision.

The droyd journey

Having started my career in tech, and worked mostly in SaaS, Salesforce and Slack are two of the tools that are the most ubiquitous to my day to day. So much that, a few months ago, when Brieuc told me about the Salesforce - Slack bot he had created to help his teammates, and how he thought it might scale, it seemed like a no brainer.

We both had the same habit: tracking key business metrics in Slack. As well as the same hunch: it's really hard to set that up.

Talking to some of the best teams out there, we noticed we weren't outliers. Everyone is looking for the magic recipe to align the team on business goals. Nobody has found it, but a bunch stood out. They had invested in custom code to get key business results in Slack, every day.

Following your north star, be it revenue, pipeline or a product metric in Slack as a team is, we believe, the best way to keep a fast growing team engaged. Slack is where work happens for a lot of teams now, it's what you open when you start the day, and close when it ends. Getting your KPIs there just make for a cool culture.

So that's how Brieuc, Sergey, Louis, Côme and I decided we'd go all the way and bootstrap this as a full blown product. Quickly, we realized tracking KPIs in Slack would be a good starting point but that there will be much more to do to enable smooth operations and transparent communication on goals.

How people use Salesforce and Slack

Bridging the gap between CRM data and workplace interactions was a trend, and it's becoming much more concrete to everyone with this deal. We look up to Stewart Butterfield (Slack's CEO) a lot as founders, and couldn't agree more that success means value for the customer.

Message from Stewart (Slack's CEO) to the team following the exit.

But how are these two tools actually used together? When looking at the landscape and how offerings have evolved, we noticed that most interactions between Slack and Salesforce were about event-based workflows. Moving a deal, getting a notification about a signup and acting on it. Slack is a more familiar and intuitive place to do work, so work tends to end up there.

From the top players in Workflow Automation like Zapier, to more specialised ones like Halp, there are myriad of tools to do these things.

Personally, I've always loved Slack for that, but also for the asynchronous communication capabilities it brings to teams, as well as the ability to have a "feed" that tells me what's been going on for business.

The business feed is missing a piece

In essence, the interoperability of CRM and Collaboration makes it possible to have a feed for business, much like we have a social feed for stuff happening with our friends and family. We have deals update, bugs to react on, projects to manage and business convos. Like every feed, some are better than others, and key features can change it drastically.

Adding notifications for each event that happens makes it possible to react on the spot. It does give a good pulse of the business on a daily basis. But it can be overwhelming too. When 100 notifications for bugs and demos scheduled come in during the day, nobody knows what really happened.

This is where we want to play. We noticed that this new business feed was missing a component. People are getting a lot of notifications, a lot of chatter, but don't get the bottom line - what the business has achieved.

By getting revenue and key metrics updates in Slack, every day, the feed becomes more powerful.

I can know, at glance, what we have achieved as a contributors, as teams, or as an organisation. This is very different from doing a meeting, or looking at a dashboard.

It's not about the update or the deep dive, it's about trends and celebrating wins. At the end of the week, the founders can comment on what's happening and keep the boat sailing in the right direction.

This is where we want to take droyd. You start with CRM data in Slack. Add a few other integrations for different teams. Then, start focusing on your communication cadence. As you do, you notice the flaws in your operating cadence, the underlying processes that don't work so well, those that do. You can fix, improve, double down, learn and grow.

We'll expand to all processes, from the slides and meetings to the investor reports, CEO notes and updates made to the outside world. And we'll definitely not stop at SalesForce. Actually - here's how droyd works with HubSpot.

How we communicate progress

So here we are, launching the beta of our bootstrapped side project as one of the biggest cloud software deals unfolds. It's pretty fun. We think this is just one of the shifts that will be happening in the next decade.

There are so many other factors that will be instrumental for our growth: cloud adoption increasing, getting mainstream in all verticals. Remote and distributed teams becoming a norm for many. Teams getting more efficient with their data, while data being further disseminated across tools. Mobile native generations entering the workforce. Private companies publicly sharing their business data... and so on.

In short, old ways of communicating progress are changing. Teams will still need to be aligned and motivated though. This is where we'll play.

Curious to learn more about us? Check out the video below and browse though our site here

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